Summary: “This content is for those businesses, who are looking forward to making their app successful. Indeed, Mobile App Deep Linking is the best procedure that will deliver enormous benefits for their app.”
With the constant increase in the number of mobile applications, users are finding it hard to choose a right and suitable application that best suits their needs.
Today, almost all the businesses, no matter whether it is small or big enterprise, are looking forward to developing their own mobile app to boost their business and its visibility.
But, developing a mobile application is the only solution to increase your business and spread a word about it. Unless and until users are not finding your app easily, your application, irrespective of its quality and number of features, has no value in the market.
To give tough competition to your competitors, it is just that you keep updated yourself with the latest technology and right advertising and marketing methods that deliver required results to you. These days, one of the most popular and successful app marketing methods is deep mobile linking.
What is Deep Linking?
A deep link is a hypertext link to a page on a Web site other than its homepage. The “deep” refers to the depth of the page in a site’s hierarchical structure of pages. Any page below the top page in the hierarchy (the home page) can thus be considered deep.
What is Mobile Deep Linking?
Mobile deep linking is nothing, but the procedure to use a URL to link to specific pages or locations within a mobile application. This process can be used in many ways through notifications, email, SMS, social media, etc. It will redirect users to a right and relevant content as different than your app’s home screen.
With this method, you can also users to the particular application page directly using the different interactions like one app to another app, ad to the app, a website to the application, and social media to the application. In addition to this, mobile phone search and search results to the app are also searching efficiently suing mobile deep linking.
Mainly, there are three different types of deep mobile linking, including Standard or Basic deep links, Deferred deep links, and Contextual Deep Links. These three types of mobile deep linking have their own benefits to offer.
Types of Mobile Deep Linking:
1. Standard or Basic Deep Links:
Standard or basic deep links is one such type of mobile deep link to the app that will direct mobile users to any particular screen of your app using app URL. It can be combined with different mobile channels like emails, SMS, web pages, social media websites, and more. It can be used to send users any particular screen or part of the application. A seller just needs to link any product ad on the mobile web to an app-specific product page. Through this link, users can save their time of finding a particular page or app.
2. What is Deferred deep linking?
Generally, this type of link does not require any special app installed on the user’s device when the user clicks on a deep link. If the application is not installed on the user’s device, it will direct users to the app store. Once the user installed an application, it will take users to a new location or a screen within the application.
3. Contextual Deep Links:
It is one of the best types of the mobile deep links when compared to basic and deferred links. It delivers better relevancy and direct users to a right location. This type of deep links is not only directing the user to any particular page, but it will also pass data to the app through the install and deliver the experience of personalized onboarding and better attribution.
Benefits of Mobile Deep Links
1. Improves Users Engagement and Retention
If your application is making use of the deep link, you will get enormous benefits in terms of increasing activation rate and retention rate. You can notice the difference that users visit the application more often compared to the application without deep links.
It will also help in re-engage users, who have already installed your app; however, not active from a long time. Using push notification, deep links can take the users directly on the page, providing interesting information about the product or services.
2. It is Helpful in Marketing Campaign Efficiently
With the help of an efficient mobile app deep linking tool, you can make your marketing campaign more efficient to boost sales and profit. No matter what type of application you have like travel, eCommerce or anyone, you can provide a special offer and discount deals on their purchasing and holidays using deep links as it will redirect users to a page to book their trip and make the first purchase.
3. It Increases the Number of App Installation
Do you know that when you make mobile app deep linking in your application, Google index it and show your application in the search engine result pages in the same way it searches for a website? Yes, it is right.
Google indexes your app and shows it in the search engine result pages. Whenever any user clicks on the link, it will direct him/her to the page to install the app if it is not installed on his/her device. So, it helps you to attract more users towards your app and compel them to install it. Moreover, it will be helpful in boosting the ranking of your application in the app store listing.
4. It Enhances the User Experience and OnBoarding
It will also benefit you to decrease their searching time and make the navigation a lot easier and quicker. It will take users directly to the page for which they are looking for rather than waiting for a welcome page to open and searching content. With contextual deep linking apps, you can also get help in personalized onboarding experience with personalized messages or invites.
Today, mobile app deep linking has been preferred by a lot of mobile app development companies as it delivers a lot of advantages like improving sales and revenue. If you also wanted to make your application successful, you can also opt for deep linking as it is the most efficient tool for promoting your application in the right manner.