In this fast-paced digital world, email is one of those powerful tools that never lost its shine despite all the revolutions that the modern world has so far introduced. So, whether you are just an intern or an executive at an XYZ company, you must learn how to write compelling email copies. After all, crafting strong email copies is essential in grabbing and engaging your target reader. Besides that, it also helps you ensure that you can successfully drive your desired actions. Hence, we will explore what email copywriting is, why it is essential, its 7 Cs, and most importantly, we will dive deep into the 10 best email copywriting tips.
What is Email Copywriting?
Email copywriting, basically, is the process of writing an email to an existing or target customer with the purpose of initiating a conversion. The conversion can be anything from conversation, reply, sign up, sales, or trial. Whatever the purpose of the email is, it should be working towards the same goal.
Besides, it is your core responsibility, as an email copywriter, to ensure your client that you are trustworthy. Therefore, you must possess strong communication skills and stay up to date about market trends and news. Hence, here are a few reasons why email copywriting is essential in the professional world.
- Builds relationships with the customers by addressing their pain points and connecting to them emotionally
- Good email copies help you avoid landing in spam.
- Add text and visual elements to create your brand or company’s image and build brand awareness.
- Helps the reader to know more about your brand and take target action.
The 7Cs of Effective Email Copywriting
As much as it i important to write strong essays in college, it is equally essential to ensure that the email copy you write is strong too. After all, it is a way of starting a conversation without being face-to-face with them. Therefore, you have to be clear, transparent, and effective while communicating through emails. With that being said, here are the 7 Cs of effective email copywriting.
- Clear: Before you start writing your email copy, ask yourself what is the main purpose of writing your email. Then, use an easy-to-understand and clear language to communicate your message.
- Correct: Always make sure that your writing is accurate in every way. It includes spelling and grammar. Besides that, you should also check the date, recipient’s name, title, contact information, and other relevant details.
- Complete: Once there are no errors in your email copy, go through your email to ensure that it is complete and conveys your message. Besides that, you should also talk about what your reader benefits from your email copy.
- Concise: Since you are writing a professional email, ensure that your message is short and to the point. Avoid any sort of unnecessary message or words.
- Concrete: Besides being clear and concise, make sure that your email is concrete too so that your readers can contact you without any hurdles. For that purpose, you can choose to add a call to action.
- Coherent: It is important for your email to be coherent. All the information and sentences should be focused on the subject line and each sentence should flow seamlessly. After all, if your email is not coherent enough, your reader might soon their interest.
- Courteous: Always be soft, respectful, friendly, honest, and professional to your reader while writing your email copy.
10 Best Email Copywriting Tips You Must Know
As a beginner, it can be quite hard to write strong email copies, engage with your readers, and accomplish your goal. However, if you understand well enough, email copywriting can be quite fun and exciting. Nonetheless, here are the 10 best email copywriting tips that you must know.
1. Write an Eye-Catching Subject Line
Whether you are a college student writing an essay assignment or a professional writing an email copy, you must know how to grab your reader’s attention in no time. For essays, the introduction and the thesis statement play the most crucial role. Meanwhile, the subject line holds a similar position in email copywriting.
Hence, it is safe to say that the subject line of your email copy decides the fate of your email. If it is strong enough, your reader will definitely read the rest of the email copy. Otherwise, they may not bother giving their time. After all, time is money in the professional world. With that being said, here are a few tips that you should keep in mind while writing an email subject line:
- Offer Value: As I mentioned above, time is money in the professional world; no one will invest their time in anything that they do not find valuable. So, make sure that the subject line of your email copy tells your reader what value they will get by investing their time and reading the email.
- Be Concise: As essential as it is for your subject line to offer some value to your reader, it is equally important to be short and to the point. Besides, most people prefer reading emails on their phones. Mobile screens are smaller in size, therefore, your subject line may be cut off if it is very long. Therefore, we recommend you keep your subject lines short.
- Use Actionable Words: If you consider the psychological aspect of it, some words and phrases are more powerful than we may think. They can tell your readers what they should do or what they will benefit from your email, even before they read it. Hence, it is wise to use words and phrases that create a sense of urgency in the minds of your readers.
- Ask Them a Question: There is a higher chance of readers clicking and reading your email if you ask a question in the subject line of your email copy. After all, it can create a sense of curiosity in the minds of your readers. However, avoid using clickbait because it can easily trigger their mind. As a result, they may lose their interest.
- Engage with Them Personally: With the advancement in areas of artificial intelligence, we have lost the human touch to most of the things, including emails. And it is easily sensed by the reader while reading your email copies. So, we suggest that you spend some time writing your email copies, especially the subject lines, to give your readers a comfortable space and engage with them on a personal level.
2. Deliver What Your Subject Line Promises
Let us suppose that you wrote in your subject line that you are offering 45% off on your services. In such case, the body of your email copy should discuss the following points:
- The details of all the products and services that you offer sales on
- All the benefits that your customer will receive from this offer
- Deadline of the offer
However, you started praising your brand or business, comparing it with some other company, and sharing unrelated or promotional links. This is clearly clickbait from your reader’s point of view. Even if they open and read your email, you will, definitely, fail to generate any sales from it. Worst-case scenario, you may also lose genuine customers. Therefore, making sure that you deliver what you promise in your subject line is one of the most important tips in our list of 10 best email copywriting tips.
3. Make Use of Preview Text
Since most people are more likely to read their emails from their smartphones, it is essential to take all the precautions to ensure that your target audience reads your email copies. A great feature of emails is that you view them before actually sending them to your readers.
So, before you hit send, take full advantage of features such as preview text. Compare the subject line and the preview text that comes below the subject line. Make sure that they both talk about the same thing. After all, there is a chance that your readers will click if your preview text aligns with the subject line.
Because it can help your readers predict what you are going to talk about in the email and what they should expect.
4. Get Your CTA Right
In your email copy, if you have a single goal and every element pinpoints it enough, then the call to action or CTA of your email copy must be the strongest part of your email. Besides, it must convince your reader to do what your emails intend. For instance, a strong CTA can generate sales, get subscribers, read your blog, sign up for your subscription, and much more.
Nonetheless, here are a few tips on how to craft a strong and compelling call to action:
- Use Active Words: Since active words are more fun to read, they can easily help you to engage with your readers in your call to action. Thus, your readers are more likely to ultimately click and commit too.
- Be Specific: You must avoid phrases such as “Get More Details” or “See More” because they are vague and overused. Instead, you can use power phrases, such as “Generate More Leads”.
- Stay on Brand: You can consider the call to action of your email copy as another powerful tool to showcase what your brand does. So, use phrases and words that align with the core values of your brand.
5. Write for the Web
Other than the subject, the body of an email copy is crucial too. Writing a good email copy is very similar to writing an article or blog post for the web. You need to arrange everything in an order and use each word carefully to avoid landing in spam filters. Therefore, you should:
- Follow a logical order
- Avoid longer blocks of text. Each paragraph should have one main idea
- Keep all the paragraphs short
- Write a short and catchy introduction
- Add powerful call-to-action buttons
- Utilize headings, bullet points, divider lines, and spaces to enhance scannibility.
- Add a footer with all social media links
6. Do not Shout
Most people believe that capitalizing unnecessarily or putting a lot of exclamation marks helps you emphasize important details. On the other hand, doing so makes your email copies look more like a scam. So, there is a great chance that you will not even reach your target audience and get lost in the spam filter.
Hence, avoid using unnecessary exclamation marks and capitalizing each word both in the body and the subject line. It is a simple but very powerful tip in our But of course, there are exceptions too. If you have a large audience who have trust and confidence in you, you do not need to worry about your email copies landing in spam filters sometimes.
7. Choose the Right Words
If you read emails regularly, you might have observed that a highly vital role in email copywriting. Essentially, it is important in our list of the 10 best email copywriting tips. Choosing the right words can help your email stand out in the inbox section. After all, emails have to be short, and every word that you use counts.
So, you must learn how to use the right words to stir your audience’s imagination, connect to them on an emotional level, and make them take your target action. With that being said, here are a few tips to help you pick the right words:
- Use literary techniques, such as analogies and repetition.
- Add sensory words more often. While reading your emails, your readers should be able to see and feel the picture that you trying to paint.
- Use more powerful words in sections, including the subject line, email body, and the call to action, to energize your readers.
After all, using these types of words helps you write more fun and engaging emails. Besides, it is essential to understand that sometimes you do not need to say something to build trust for your readers. Being careful with the words that you use does the job.
8. Take Advantage of List Segmentation and Be Relevant
One of the smartest things one can do while email copywriting is to leverage list segmentation. List segmentation is when the writer divides the lists in their email copies by segments or points, such as history, purchase, email engagement, and sales funnel position. This way you can easily locate customers who added products to their cart but abandoned the cart from there.
Besides, while writing email copies, make sure that you are targeting customer based on their interests. For instance, if there is a new customer who has recently subscribed to your emails, you should send them a series of welcome emails. But a regular customer should receive emails based on their interest in your product and services. Thus, maintaining a balance between both is definitely one of the smartest tips in our list of the 10 best email copywriting tips. Nonetheless, tools such as Optinmonster make it super easy when you are email copywriting by collecting data from:
- By which popup did a visitor sign up
- The visitor’s geolocation
- How did the visitor land on your website (referral detection)
9. Reward Your Regular Readers
Any guide on the 10 best email copywriting tips remains incomplete if we do not stress enough the importance of rewarding your regular readers. After all, rewarding your customers for opening and reading your emails can improve engagement and customer satisfaction. Besides, it is the key to making your customers become regular readers of your email copies.
It can be as simple as providing your readers with a small gift or a free trial of your service. Besides that, you can also add proof of the rewards in your email copies. It includes statistics or testimonials of other regular readers or customers. Doing so ensures the reader that they have made the right decision by subscribing to your emails.
10. Keep Testing
Whether you have just started your newsletter or you have already built up an audience, it is always essential to keep testing in order to improve. After all, there is always room for improvement. Besides, you have to get better each day to stay relevant to the market you are in and to your audience.
There are several ways you can test and find areas where you should improve. For instance, you can try A/B testing and copy testing. The learning process is always continuous no matter what you do.
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