In 2011, the Panda algorithm has changed the quality of online content. Back then, websites that had plagiarized content had to pay a penalty. So, working on the existing content to improve was the only thing such websites could do to survive. All in all, the Panda algorithm rebuilt the way online content was created. Then all businesses, small or big, had to find content marketing strategies to grow further. But it was indeed for good. Because businesses that actually served a value survived and grew while those who could not offer value had to shut down. With that in mind, if you are also looking for ways to grow your business and be at the top, here are the best content marketing strategies.
What is a Content Marketing?
Content marketing, in the simplest words, is a type of marketing that includes the creation and sharing of online content such as blogs, videos, and social media posts. Besides, the main purpose of it is not mainly promoting a brand but drawing the interest of the audience to their content.
There are many types of content marketing that depend on the content, its purpose, and the channel that you use. Some of the most common types are:
- Blogs
- Video marketing
- Email marketing
- Web content
- eBooks
- Infographics
- Quizzes
- Podcasts
- Webinars
- Social media marketing
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What is a Content Marketing Strategy?
A content marketing strategy is a map that tells the marketer what are his main objectives when it comes to content creation. Besides, it can also help you target the audience you want. If you are wondering how it is done, you can ask yourself the following questions:
- Why am I creating this content?
- Who (audience) do I want to target?
- What do I want to achieve as a result?
- How will I promote my content once I have successfully published it?
- And how can my potential audience find it?
- What types of content do I want to create further?
- When and where will I publish my content?
- Will I use the various platform?
- Do I want to maintain a similar brand style across all platforms?
Why Do You Need Content Marketing Strategies?
If you are still wondering why you and your business require any content marketing strategy, here are some reasons that you should consider. Content marketing strategy can help you:
- Set and reach targets and aims.
- Track your progress.
- identify new goals.
- Cut down extra costs.
- Help you produce content that provides value to your target audience.
Best Content Marketing Strategies
Whether small or big, brands all need blueprints to help them grow which many marketers fail to understand. Then, regret later. Therefore, it would be wise if one takes precautionary measures and make use of some powerful marketing strategies to grow.
With that in mind, here are our picks from the best content marketing strategies.
Know Your Audience
Before even you start creating engaging and great content, you have to know your audience. For instance, try to know which age group of people finds your content interesting. You can do so by using your analytics. Then, thoroughly study their engagement to create what your target audience is looking for.
Other than that, you can also create polls or chatbots to directly connect to your audience.
Create Source Content
Creating source content is also a great content marketing strategy. It is content that you create by going over all the available sources. For instance, you can choose any trending topic in your niche. Then, try to find accurate data and statistics to come up with your source content.
Meanwhile, be sure to double-check whether the sources you have selected are authentic and reliable before you add them to your source content. One thing that you can do is to assign a data scientist to check the validity of your content.
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Increase Engagement on Linkedin
It is a networking platform for professionals where vacancies, job requirements, and industry news are shared. Unlike Facebook and other social media platform, Linkedin offers better opportunities for businesses to help them reach their potential audience.
But you have to be sure that your content is informative and impactful enough to go viral on Linkedin. Besides, avoid adding links to your content on Linkedin. Instead, you can post as an article the same content on Linkedin. Moreover, be sure to update your profile on Linkedin if it represents your brand. You can do so by rewriting a clear “About Me” section ad highlighting your brand’s services.
Find The Right Topics to Work On
You may have heard people emphasizing the importance of creating content on trending topics. And there is no doubt that it works. If you could create great content on any trending topic in your niche, it can go viral in no time.
But you should also keep it in mind that many other people, like you, of course, are also creating their best content around the same trending topic to target the same audience that you want to reach which is of course difficult.
On the other hand, you can make sure that your content is trending on the internet by working on emerging topics in your niche. The emerging topics are such topics that have the potential to trend.
Reproduce Your Old Content
Reproducing your old content is a great way to come up with great content without having to start from scratch. After all, the standard for quality of the content keeps changing from time to time. For instance, now more people are interested in reading elaborated content.
So, if you have old posts that do not have a good engagement, you can use them to create new ones by adding additional information and some eye-catching graphics. Or you can add new keywords, quality images, videos, and infographics.
Work on Partnership and Collaboration
A leading trend that marketers do to promote their products and services is to collaborate with another one. A brand partnership or collaboration is two brands coming together to increase brand exposure and drive more revenue. The brands can have the same target and audience and can be different too.
For instance, collaboration is very common between content creators and influencers. They work on a single piece of content such as a video together.
Use Storytelling
Storytelling can have the best impact on your audience or clients. You can use personalized images and videos to feature your product, service, team, and inspired clients. Other than that, you can also use storytelling to showcase your brand’s journey, motive, production process, and more.
For instance, Toms shoe is a brand with an inspiring mission. For every pair of shoes it sells, it denotes a pair of shoes for needy children from any part of the world. In addition, they are also concentrating on clean water, parental care, and eye care for needy children.
Interaction through communities
The last on our list of best content marketing strategies is to practice interaction through communities. One of the best things you can do as a marketer is to build a community for your brand. And more important, interact with your customers and audience through the community.
Doing so will help you not only reach your audience but also attract more potential customers. Besides, you can also increase brand awareness and matrices. However, the most important thing among these is that you can build a sense of belongingness among your community and make them feel important.
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