If you are a budding business, chances are you have recognized the value of having a video marketing strategy in place. Video marketing can boost your online presence, build trust, humanize your brand, and help your brand become the go-to option in your niche. Video marketing plays a vital role in generating and converting leads, which you can accomplish through video email.
However, many vital tools for business seem to go under the radar and are never discussed at length. One of those tools is a screen recorder.
Screen recorders are, by far, one of the most underrated tools for business on the market. So much so, that they could make it on the list of must-have tools for every business.
In a nutshell, a screen recorder is a software that lets you capture a digital recording of anything that is displayed on your screen. You can use screen recorders for a plethora of purposes, including creating video tutorials, monitoring your employees, maintenance procedures, etc.
Why do you need a Screen Recorder?
Screen recorders have a bunch of features to their credit, including voice recorder audio, screenshots, High Definition (HD) video, and editing tools. If you are a business, you need to get your hands on a screen recorder. Here’s why:
Enhance training with excellent tutorials
You probably know this considering the number of tutorials on YouTube. You can use screen recorders to record videos and make tutorials. These tutorials convey the message more effectively than written posts, infographics, or audio instructions. Screen recorders are particularly useful for online live lectures, where attendees can pause and clarify their doubts. They can see the instructor’s screen through the screen recorder and understand what steps they need to follow.
Training new employees becomes easy when you use screen recorders. You can record their computers as well, which means you know exactly what they are dealing with. You can monitor their activities, troubleshoot issues, and get things done quickly. All in all, screen recorders make for a fantastic solution to boost training effectiveness.
Improve your communication with clients and prospects
You cannot always meet your prospects and clients face-to-face, especially in times like these, which means your best bet is a video call. If you need to discuss with an entire team or multiple prospects, you can use a screen recorder to get to a broader audience. You could also record your entire presentation or discussion and share it with them.
Also, given how busy professionals are, chances are many of your prospects, clients, colleagues, or anyone else, can miss your video call. A screen recorder allows you to record your live meeting for later use. This way, there is no confusion in the details, requests, terms, and conditions.
Identify and solve system errors
Anyone with a technical background would tell you that you can expect tons of network errors, system faults, software crashes, bugs, and other technical issues. If they are left unchecked, they can plague your operations and cause you to waste a lot of time.
If you want to solve these issues efficiently and save time, consider using a screen recorder. Record the errors to give technicians essential details like when and how and simplify the process for them. Recording the error also allows you to help your employees understand how errors surface and how to prevent them. In other words, screen recorders can help you save an immeasurable amount of time and money, and streamline your company’s operations.
Understand your customer’s needs
Tons of businesses monitor their customers’ online website and product activity. Tracking their behaviour is an excellent way to find out what your users tend to do, not do, want, and avoid. In a nutshell, you can use a screen recorder to track your customers and prospects and collect heaps of data to optimize your marketing strategy. Identifying your customer’s needs and wants helps you figure out your target audience and which products and services are likely to work best.
Monitor your employees’ daily activities and performance
If you want your business to run smoothly, you will have to check on your employees and track their progress from time-to-time. You may have to spy on your employees to get a good picture of where they, and in turn, your company, stand. You can use a screen recorder to check your employees’ respective screens and track their daily activities and find out how much of their time goes into work.
In other words, you can use a screen recorder to create accountability and do things fast if need be. Employees are more likely to get things done quickly and slack off less if they know they are being monitored continually. Want your employees to meet the stipulated deadlines? Screen recorders are the key.
On the flip side, you probably have some stellar employees who deserved to be recognized for their efforts. Using a screen recorder to monitor their activities and performance can help you reward them for their work.
There you have it – a quick but comprehensive article on why you need screen recorders for your business. If you want to optimize your video marketing strategy, you will need to get your hands on tools like these and know how to use them. Screen recorders are available for Windows and Mac and usually have a Google Chrome extension as well.